ROSY

For ROSY, I led creative direction across the visual identity, launch campaign, and brand applications, while contributing to the concept development, brand strategy, and positioning for Chef Vinnie Cimino’s and Andrew Watts’ second restaurant. Developed in tandem with the restaurant’s interior design and the craftsmanship of Shred + Co., the identity draws from ancestral European design sensibilities, mid-century American precision, and Bauhaus-inspired utility, balancing bold structure with warmth, texture, and humanity. The work shaped a warm, expressive neighborhood restaurant with a clear point of view, carrying the concept from early development through its public introduction.