Good Night John Boy

For Good Night John Boy, I created the visual identity and contributed to the concept development and brand strategy for Forward Hospitality Group’s flagship expansion brand. Now operating across six markets, the concept translates a nostalgic 1970s nightlife world into a scalable brand system that still feels local to each city rather than like a cookie-cutter chain. As the brand grew, I led creative direction across social, photography, merchandise, campaigns, and market launches, overseeing a team of creators and designers to keep the world consistent, flexible, and alive.