DUSK

For Dusk, I led strategy and creative direction across the brand's social channels and a network of regional live music platforms, including LiveMusicCharleston, SWFLMusic, and LiveMusicTampa. The work brought a more editorial approach to live entertainment marketing, developing recurring artist and venue features, local music guides, and original content series with a visual language inspired by music publications rather than traditional promotional media.

The broader strategy connected Dusk's brand storytelling with local music discovery, building engaged audiences around the venues and artists the platform aimed to reach. Through a repeatable system of content, creative campaigns, and market-specific programming, the work supported community development, brand awareness, and venue and artist acquisition.